There may come a moment when your research will gain the interest of a media. Whether it’s a traditional media (newspaper, radio, tv), a social one or a blog, it’s always interesting to know what and how to communicate about your research. We would be happy to support you in that regard.
SNSF Media training courses
Media courses from the SNSF are available and can teach you how to bring your core message across in print media, on TV or on social media.
In the one-day media training, you will learn how to bring your core message across in front of the camera or microphone in an understandable and convincing way. In the one-day intensive “text course”, you will practise describing your research in language that does not exclude a non-scientific audience. And in the day-long social media workshop, you will acquire skills that enable you to assess the quality of both your own and other people’s posts.
Media training courses are aimed at interested researchers in Switzerland who would like to improve their skills in dealing with the media. Academic researchers need to master the craft of writing non-scientific texts for a large number of purposes, such as adapting a research topic for the general public, preparing content for a website or writing press releases. These communication courses are held in German and French.
You can find information about the 2024 SNSF Media Training here.
Guidelines
- Guidelines from the University of Zürich ⇒ Link to the guidelines
Some links
- Deutsche Gesellschaft Psychologie | Talking to the media: 12 tips for dealing with the public media
⇒ German version
⇒ English version (transl.: Moritz Daum) - Journalists under the microscope of scientists and vice versa
What are the expectations of researchers and the media in terms of scientific information? In an attempt to answer this question, the scientific communication agency Radar RP organized an online conference on this topic on November 20, 2020. Two journalists, a communication specialist and more than fifty scientists took part in this frank and constructive debate. ⇒ Link to the reporting - The chronic growing pains of communicating science online
Special issue on “Science & Social Media” in the journal Science - NCCR Booklet on communication.
⇒ Let’s communicate! (ENG)
⇒ Lassen uns zu kommunizieren! (DE)
⇒ Osons communiquer ! (FR)