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Media training

There may come a moment when your research will gain the interest of a media. Whether it’s a traditional media (newspaper, radio, tv), a social one or a blog, it’s always interesting to know what and how to communicate about your research. We would be happy to support you in that regard. 

SNSF Media training courses

Media courses from the SNSF are available and can teach you how to bring your core message across in print media, on TV or on social media.

In the one-day media training, you will learn how to bring your core message across in front of the camera or microphone in an understandable and convincing way. In the one-day intensive “text course”, you will practise describing your research in language that does not exclude a non-scientific audience. And in the day-long social media workshop, you will acquire skills that enable you to assess the quality of both your own and other people’s posts.

One-day media training

  • English: November 3rd, 2023
  • German: December 1st, 2023
  • French: October 6th, 2023 ; November 17th, 2023 ; December 1st, 2023 (women only)

Intensive text course

  • German: November 17th, 2023
  • French: September 8th, 2023

Social Media Workshop

  • German: December 1st, 2023
  • French: September 15th, 2023

Media Training in German & French

Media training courses are aimed at interested researchers in Switzerland who would like to improve their skills in dealing with the media. Academic researchers need to master the craft of writing non-scientific texts for a large number of purposes, such as adapting a research topic for the general public, preparing content for a website or writing press releases. These communication courses are held in German and French. 

  • Deutsche Gesellschaft Psychologie | Talking to the media: 12 tips for dealing with the public media
    German version 
    English version (transl.: Moritz Daum) 
  • Journalists under the microscope of scientists and vice versa
    What are the expectations of researchers and the media in terms of scientific information? In an attempt to answer this question, the scientific communication agency Radar RP organized an online conference on this topic on November 20, 2020. Two journalists, a communication specialist and more than fifty scientists took part in this frank and constructive debate. Link to the reporting
  • The chronic growing pains of communicating science online
    Special issue on “Science & Social Media” in the journal Science